Sports Summit Hackathon Drives Innovation in Fan Experience, Season Tickets

Sports Summit Hackathon Drives Innovation in Fan Experience, Season Tickets

What do you get when 60+ hackers plus pro sports mentors put their minds together? Many lines of code, loads of caffeine, teamwork and innovative ideas that have a shot at the big leagues.

Programmers and other employees from across Ticketmaster set to one goal in the weeks before Sports Summit 2016: find better ways for sports teams to market.

Hackathon participants formed into nine teams, with anywhere from four to 11 coding-crazy, energy-drinking team members. Collaborating with client experts in professional and college sports, they tackled ambitious projects, such as upsell campaigns, targeted advertising, automated playbook platforms and resale suggested pricing.

After 24 straight hours of hacking, two top teams were selected by our judges—and Sports Summit attendees will get to vote on the winner. Here are the finalists:

Fan experience

The “12th Man” team partnered with UCLA Athletics to make ticket buying more compelling and easy for fans. Specifically the team explored creating greater engagement—and sales—with smart event headlines, dynamic deep links in the Interactive Seat Map (ISM) and screenshots fans can share with friends along the purchase path.

“We really enjoyed coming down to the offices and kicking around ideas with our team,” said Evan Flagg, Assistant Athletic Director of Sales and Service, UCLA Athletics. “We’re always looking for ways to enhance a fan’s experience, one that we often don’t think of as starting with how they discover our events on Ticketmaster. I was excited to see us add some personalization and tools that will help organize the way we display our events for the mobile user.”

Season tickets

Team “Cava” set aim at season ticket and multi-game plans for NBA, NFL and other sporting events. Exposing real-time listings for Archtics inventory on Ticketmaster Event Detail Pages, they were able to link out to the AccountManager page to facilitate purchases.

Want to see the final results? Don’t miss the presentation during “Winning Innovations,” the opening keynote at the Sports Summit on Tuesday, June 28.

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